Case Study: Beulah Celebrations
How business owner Beulah Moses Turned Passion into Profit with the Luton Online Digital Marketing Launchpad
Beulah Celebrations is a vibrant, modern event styling studio that specialises in bespoke balloon décor, floral installations, and bouncy castle hire for a variety of events. Whether it's an elegant baby shower, a branded shop display, or a playful birthday party, Beulah Celebrations delivers joy through eye-catching, customised design.
Founded in August 2024 by passionate creative Beulah Moses from Luton, Beulah Celebrations is already turning heads and generating business thanks to the support of the Luton Online Digital Marketing Launchpad.
The Spark Behind the Brand
The inspiration for Beulah Celebrations came from a lifelong love for colour and crafting. With a demanding professional background, Beulah saw creativity not just as a hobby, but as a form of self-care. The idea for Beulah Creations was ignited after seeing striking balloon installations on Instagram that broke away from traditional party décor. She instantly recognised an emerging trend and was determined to be a part of it.
"I saw something fresh, exciting, and artistic—and I wanted to bring that to my community,"
Discovering Luton Online
While searching for funding and business support, she initially applied for a grant through WENTA. Although she was ineligible due to her location, WENTA signposted her to the Luton Online Digital Marketing Launchpad programme, which turned out to be a pivotal moment.
Beulah Celebrations found tremendous value in the programme’s on-demand digital marketing courses, especially in areas like:
Social Media Ads
Google My Business
Using Canva
Introduction to Social Media
But what truly made the difference was the 1.5 hours of 1:1 mentoring with digital marketing expert Stacey.
“Stacey gave me such helpful advice and strategy tips—it helped build my confidence and gave me a clear direction for marketing my business.”
Results After the Programme
An added benefit of the 2024-2025 programme was access to a £500 grant that could be used to invest in digital marketing upon completion of 6 hours of marketing support. Beulah was one of the 11 businesses who were able to access this and used this to invest in:
Social Media Ads: These increased visibility and led to a stream of new enquiries—and eventually paying clients.
Business Website: Part of the grant was used to secure a domain and build a professional online presence.
“It took a little while, but once that first client came through from the ads, more followed. The momentum was real.”
Today, Beulah Celebrations continues to steadily grow and increase it’s reputation and online presence.
Looking Ahead
Having seen the heights that can be reached, Beulah’s vision for Beulah Celebrations is ambitious. She dreams of transforming the business into a full-scale event styling company—and one day owning her own all-inclusive event space.
“This isn’t just a side hustle; it’s my future. Luton Online gave me the tools and encouragement to believe in that dream.”
Advice to Other Entrepreneurs
To anyone thinking about applying to the Luton Online Digital Marketing Launchpad, her message is simple:
"You have nothing to lose. The programme gives you skills, support, and mentorship all for free. But more importantly, it makes you feel like your business truly matters. That’s powerful."
Beulah Celebrations is proof that with the right mix of passion, strategy, and support, even the newest businesses can thrive. For budding entrepreneurs in Luton, the Digital Marketing Launchpad is more than a programme—it’s a launchpad in every sense of the word.
👉 Visit the business: www.beulahcelebrations.co.uk
Do you have a business in Luton or a business idea you are looking to explore but you need some support with marketing? Luton Online Launchpad is here to help!
You can access free online workshops, face to face workshops, on demand training and 1:1 mentoring!