Social Media Marketing for Small Businesses
Social media isn't just for big brands with big budgets; it's one of the most accessible and effective marketing tools available to small businesses. Whether you're just starting out or looking to grow, showing up consistently on the right platforms can help you reach new customers, build relationships, and turn followers into loyal fans.
Why Social Media Matters for Your Business
Social media marketing is one of the most cost-effective tools available to small businesses. Platforms like Instagram, Facebook, LinkedIn, and TikTok put you directly in front of your customers. With consistent, relevant content, you can grow your brand awareness, build genuine connections, and stay competitive in your market.
It's not just about likes and followers either. With built-in shopping features on Instagram and TikTok, social media can drive direct sales too, making it easier for your customers to go from discovering you to buying from you.
Choosing the Right Social Media Platforms
Not every platform is right for every business - and that's fine! The key is showing up where your audience already is. Whether that's LinkedIn, Instagram, Facebook, or TikTok, picking the right channels means you're not wasting time posting into the void.
Not sure where to start? Read our blog post on the benefits of different social media platforms to help you figure out which ones are the best fit for your business!
Our Services
Social Media Consultancy & Audit
Audit of your social media activities with a list of recommendations + 1 hour consultation to discuss next steps.
£120 + VAT
Social Media Strategy
Develop a social strategy to increase your following and improve engagement on your channels. Includes an inception meeting and next steps meeting, along with content suggestions.
£500 +VAT
Social Media Templates
Develop a series of up to 6 branded templates for use on social media
These will be supplied sized for the platforms required.
£300 +VAT
Social Media Campaign (Organic)
Creation of campaign assets ready for you to post and manage.
Includes:
• 4x caption variations
• 4x branded graphics
• Suggested posting guidance
Posting, monitoring and reporting are not included.
£200 + VAT
Social Media Campaign (Paid Ads)
Set up and creative development for a paid social campaign on Facebook, Instagram or LinkedIn.
Includes:
• 4x caption variations
• 4x branded graphics
• Audience and ad set configuration
• Campaign setup within your ad account
Ongoing management, optimisation and reporting are not included unless agreed separately.
Ad spend is paid directly by the client.
£350 + VAT
Social Media Training
1 hour training session on how to use Facebook Ads Manager/Business Suite, Scheduling/LinkedIn Campaign Manager/Pixel setup.
£60+ VAT
Social Media Management
Ongoing support to maintain a consistent and professional presence.
Includes:
• Up to 2x channels
• 1x post a week
• Basic monthly performance report
• Comment moderation (business hours only)
Does not include paid advertising management, photography, videography or crisis communications.
£150 + VAT PCM
Social Media Management
Ongoing support to maintain a consistent and professional presence.
Includes:
• Up to 2x channels
• 2x posts a week
• Basic monthly performance report
• Comment moderation (business hours only)
Does not include paid advertising management, photography, videography or crisis communications.
£250 + VAT PCM
Social Media Management
Ongoing support to maintain a consistent and professional presence.
Includes:
• 2x posts a week
• Community engagement posting
• Basic monthly performance report
• Comment moderation (business hours only)
Does not include paid advertising management, photography, videography or crisis communications.
£300 + VAT PCM
Social Media Marketing Training
Need some support to get to grips with Social Media or to further your knowledge?
Book your spot at our workshops:
Let’s Chat!
We are here to help you find the right marketing solution that works for you, and that all starts with a conversation. Drop us a line and let’s have a chat about your business and how marketing can work for you!
