Social Media Marketing for Small Businesses
In today's digital landscape, social media is a powerful tool for small businesses to increase visibility, connect with customers, and drive growth. With billions of active users across various platforms, establishing a strong presence can significantly enhance your brand’s reach and impact.
Why Social Media Matters
Platforms such as Instagram, Facebook, LinkedIn, and TikTok offer cost-effective ways to promote your products or services, engage with your audience, and remain competitive in your industry. By sharing content such as blog posts, videos, and promotions, you can boost brand visibility and build customer loyalty. Additionally, features like Instagram and TikTok’s e-commerce capabilities allow for direct product sales, simplifying the purchasing process.
Choosing the Right Platforms
Selecting the most appropriate social media channels is crucial. Investing time in platforms where your target audience is most active ensures greater engagement and improved results. For insights into the advantages of different platforms, read our blog post here!
Our Services
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Social Media Consultancy & Audit
Audit of your social media activities with a list of recommendations + 1 Hours consultation to discuss next steps.
£120 + VAT
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Social Media Strategy
Develop a social strategy to increase your following and improve engagement on your channels. Includes an inception meeting and next steps meeting along with content suggestions.
£500 +VAT
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Social Media Campaign - Organic
Creation of campaign assets ready for you to post and manage.
Includes:
• 4 caption variations
• 4 branded graphics
• Suggested posting guidancePosting, monitoring and reporting are not included.
£200 + VAT
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Social Media Campaign - Paid Ads
Setup and creative development for a paid social campaign on Facebook, Instagram or LinkedIn.
Includes:
• 4 caption variations
• 4 branded graphics
• Audience and ad set configuration
• Campaign setup within your ad accountOngoing management, optimisation and reporting are not included unless agreed separately.
Ad spend is paid directly by the client.£350 + VAT
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Social Media Templates
Develop a series of up to 6 branded templates for use on social media
These will be supplied sized for the platforms required.£300 +VAT
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Social Media Training
1 Hour training session on how to use Facebook Ads Manager/Business Suite, Scheduling/Linkedin campaign manager/ Pixel setup.
£60+ VAT
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Social Media Management
Ongoing support to maintain a consistent and professional presence.
Includes:
• Up to 2 Channels
• 1 post a week
• Basic monthly performance report
• Comment moderation (business hours only)Does not include paid advertising management, photography, videography or crisis communications.
£150 + VAT PCM
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Social Media Management
Ongoing support to maintain a consistent and professional presence.
Includes:
• Up to 2 Channels
• 2 posts a week
• Basic monthly performance report
• Comment moderation (business hours only)Does not include paid advertising management, photography, videography or crisis communications.
£250 + VAT PCM
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Social Media Management
Ongoing support to maintain a consistent and professional presence.
Includes:
• 2 posts a week
• Community engagement posting
• Basic monthly performance report
• Comment moderation (business hours only)Does not include paid advertising management, photography, videography or crisis communications.
£300 + VAT PCM
Need some support with getting to grips with Social Media or looking to further your knowledge?
Book your spot on our workshops:
Intro to Social Media Marketing
Meet your customers where they are – and make social media work for your business growth!
This Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online, and giving you the foundational skills to build a strong online presence that helps your business grow.
Social Media Advanced: Paid Ads
This workshop focuses on one equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience, craft compelling ad content, and measure performance effectively. By the end, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business.
Let’s chat!
We are here to help you find the right marketing solution that works for you, and that all starts with a conversation. Drop us a line and let’s have a chat about your business and how marketing can work for you!