Driving business start-up awareness, increasing digital engagement and building stronger local partnerships for Let's Do Business Group.
20% more website visitors. LinkedIn engagement more than doubled. Traffic to free business resources increased by 254%. For Let’s Do Business Group (LDBG), Start Up September 2026 delivered measurable growth in digital reach and engagement, while creating more opportunities for aspiring entrepreneurs to access practical business support.
Planned and delivered by Let’s Do Marketing (LDM), the campaign combined coordinated website and social media activity with local partnerships and in-person workshops delivered in collaboration with Hastings Area Chamber of Commerce. The result was a stronger, more connected campaign designed to turn awareness into action.
The results at a glance
20% increase in overall website visitors year on year
35.6% growth in visitors to the dedicated Start Up September webpage.
253.9% increase in traffic to the free business resources webpage compared with June and July 2026.
10.2% LinkedIn engagement rate, more than double the previous period’s 4.5%.
82.47% increase in LinkedIn impressions and 120% growth in reposts.
60.8% increase in Facebook interactions and engagement.
18,000–20,000 estimated social media impressions across the campaign.
30 reported workshop attendees engaging with practical business advice, training and support.
Turning awareness into action
Our approach connected campaign messaging across multiple channels, giving audiences clear opportunities to discover LDBG, explore business start-up support and take their next steps.
During August and September, the LDBG website attracted 6,000 visitors, up 20% year on year. Unique visitors increased by 23%, while page views rose by 16%.
The dedicated Start Up September webpage also saw significant growth, with a 35.6% increase that demonstrated stronger interest in the campaign and the information available to aspiring business owners.
Crucially, engagement extended beyond campaign information. Traffic to the free business resources webpage increased during the campaign by 250% compared to a typical period.
By combining awareness-building content with practical resources, we helped audiences move beyond discovering the campaign to exploring information that could support their business planning.
Social media that delivered engagement
Social media played a central role in expanding the campaign’s reach and keeping business start-up support visible throughout September.
LinkedIn delivered particularly strong results. Engagement more than doubled, rising from an average of 4.5% in June and July to 10.2% during the campaign. Impressions increased by 82.47%, reposts grew by 120% and page views rose by 21.1%.
These results indicate that campaign content was not simply reaching audiences; it was encouraging them to interact and share information with their professional networks.
Facebook also contributed to the campaign’s momentum, recording a 33% increase in views and a 60.8% increase in interactions and engagement compared with June and July.
Across both platforms, an estimated 18,000–20,000 impressions helped extend the campaign’s visibility. Combined with stronger engagement, these results demonstrate the value of relevant content, consistent messaging and clear routes to further information.
Strengthening local business connections
Start Up September 2026 also brought together people in the local business community.
Working with Hastings Area Chamber of Commerce, we helped connect the digital activity of the campaign with in person workshops and 1:1 support sessions, covering practical topics such as HR and finance, branding, social media, paid advertising, LinkedIn and Canva.
The campaign recorded 30 workshop attendees, providing opportunities for aspiring entrepreneurs to develop their knowledge, build confidence and access practical guidance.
This partnership-led approach added an important dimension to the campaign. While digital marketing raises awareness and directs people towards relevant information, in-person sessions create opportunities to ask questions, learn new skills and connect with local support.
By combining digital activity with the face-to-face engagement, we helped make Start Up September more than a promotional campaign — connecting audiences with practical opportunities to explore business ownership.
Building on success
Start Up September 2026 demonstrates the impact of a joined-up marketing approach. Website traffic grew, campaign content attracted more visitors, interest in free resources increased significantly and social media engagement strengthened across both LinkedIn and Facebook.
Just as importantly, collaboration with Hastings Area Chamber of Commerce helped connect online awareness with practical support within the local business community.
For Let’s Do Marketing, the results provide a strong foundation for future campaigns: continue creating engaging content, promote useful resources and build partnerships that give aspiring entrepreneurs clear opportunities to take action.
More reach. Stronger engagement. More opportunities to take the next step.
Through strategic planning, coordinated digital marketing and stronger local partnerships, Let’s Do Marketing helped Let’s Do Business Group build momentum for Start Up September 2026 — connecting more people with the information, skills and support they need to explore starting a business. Here’s to 2027!
